【Design】狐狸太太日記

When creating typography for crowded urban environments, 
Is it better to be loud, or quiet? 
Our experts debate how design can best stand out from the crowd?

'Loud' or 'Quiet' ?

We are surrounded by visual noise. Typography and signage in the urban 
environment are emblems of identity and display, often competing 
and shouting for attention. Design has had to become clever to get 
noticed within this polluted environment, and it is now often the 
quieter tone of visual voice that stands out in the crowd.

我們圍繞在文字與資訊的世界裡
困在平面宣傳的手法裡
掙脫不出媒體的控制
跳脫不出舊有的框框

眼裡看到的盡式閃亮的霓虹
迷炫的幻燈
誇大的語句
還有各式樣化個人色彩的訊息
是來自設計師的訊息
還是我們自我揣測的訊號
真的達到溝通的目的了嗎?